type treatment

Near the end of the semester in Typography class, our professor challenged us to create a type treatment for a non-profit of our choosing.

That treatment included: a list of words/glyphs that describes the client, a typographic pattern potentially featuring the client's logo, and that typographic pattern displayed correctly using real-world templates for real-world products or applications.

I chose Agrace Grief Support, because I was able to rely on them to help me get through some of my emotionally and mentally darkest times of the pandemic. First, I researched Agrace Grief Support's website and print media, noting the color palette, font choices, words/language/syntax chosen, and general audience/message.

Then, I took key concepts and distilled them into a list of words, narrowing them down to a dozen, set those words into an pattern using a square grid, and then a repeating pattern for physical products, in InDesign. I placed that pattern into a template for a wall mural and a tote bag. I think the pattern looks absolutely stunning on both the wall and the tote!

Previous
Previous

album

Next
Next

book cover